Guerilla PR | Studson

Semester-long guerilla public relations practicum with Studson PPE Company.

Cultivated an understanding of earned media tactics through coursework including the crafting of press releases, media lists and unique Guerilla PR campaign strategies including the use of PR software Muck Rack. Developed a disruptive Guerilla PR marketing campaign through a semester-long practicum with helmet and PPE company Studson™ including weekly meetings with CEO Ryan Barnes, briefings and presentations.

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