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Business Strategy & Implementation | Bakey Babka

Semester-long marketing and branding practicum with a local brick-and-mortar business, Bakey Babka in downtown Boston.

After auditing their branding and marketing efforts our class split up into teams to address some of their shortfalls. I and the website team, with close collaboration with their CEO and Cofounder Or Ohana, designed a new website UI mockup using Miro Board that better conveyed Bakey's brand identity and unique value proposition. Check out Bakey's new and improved website and enjoy our website UI mockup below.



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