top of page

BCE Senior Residency | Reagle Music Theatre

Year-long practicum with the Reagle Music Theatre of the Greater Boston to develop a strategic business plan focused on enhancing customer experience and improving KPIs.

As the team lead for the audience composition lead, my team focussed on collecting and analyzing customer demographic data via focus groups, surveys, and customer journey maps, encompassing over 140 data sets. Through the course of the year we organized and executed focus groups, created customer personas, and customer journey maps, and conducted further data analysis through the use of pivot tables on Microsoft Excel.

Project Gallery

Check out these project deliverables and more by clicking below.

bottom of page